Connecting with gamers for digital Miller Time.
Miller Lite wanted more gamers to embrace Miller Time, and they wanted this push to start on February 2. What we dreamed up was a day of continuous raiding on Twitch. The same action, over and over, until the audience had snowballed into something massive. The first ever PA-RAID with plans for many such celebrations in the future.
Bonus: The String-free Can-municator
Why talk into a headset when you can talk into a beer?
Meet a treehouse classic updated for the modern era (and a loving tribute to the Cantroller). Developed by me and my creative partner—independently—at the exact same time. If that makes sense.