Enter the Heinz Red Zone.
When stadium lights and green turf are the primary visuals you see in store, you make a statement by leaning into a color that’s all yours: Heinz red. Door clings greet Super Bowl shoppers before they make their way in store. A red-on-red display featuring limited-edition packaging takes it from there.
The best laid plans…
The Heinz Red Zone was strong but, even so, it was not immune to internal Frankenstein-ing. (Few things are.) Though the idea changed, our initial work helped inform the design of our in-store displays. I guess at the end of the day, it doesn’t matter if you win or lose if you get to play with ketchup.
