A new campaign from the pizza with the big mouth.
It started out as a simple assignment: Familiarize yourself with last year’s campaign. Consider updates you’d like to make. Focus on driving awareness.
10 weeks later, we had a new campaign with a supporting 15-second spot—both of which worked hard to get the Screamin’ Sicilian name out there.
Nothing but a Screamin’ good time.
The best foods get a visceral reaction. Eat them and you make certain expressions, move a certain way or say certain things without fully realizing it. For instance, you might say “give me that meat!” before you understand how that sounds out of context. But, when Screamin’ Sicilian is on the menu, all the potential misunderstandings will be worth it.
Screamin’ Good radio.
In addition to billboards around their hometown of Milwaukee, Screamin’ Sicilian used local radio stations to amplify the So Screamin’ Good message. When listening to ESPN Wisconsin, for example, you would’ve gotten a taste of Screamin’ courtesy of Ben Brust, an on-air personality and former University of Wisconsin-Madison basketball star.